Tips to Avoid Prospect Rejection
before Your Appointment
Do you set yourself up for failure before you even set
foot in the prospect's home or place of business? Whether you are
opening up your own professional arbitration firm, are a real estate
agent or salesperson looking to improve your conversion rates, there are
pitfalls that can be simply avoided by following these common
courtesies.
-
The first phone call.
A prospect calls and leaves you a message with their first and last
name. Return the call
ASAP and begin with Ms. or Mr. (last name).
Be
formal until they
say call me (first name). Be sure you return the call if and when
they designate a time frame in the call or not too early in the
morning hours or too late.
-
Setting up an appointment.
Make sure that all
decision makers (husband, wife) will be able to be there
for the appointment if possible or set up when they all can be
present. If it is not possible for all to be present then make sure
you can visit via phone prior to the appointment to introduce
yourself. If there are children, see if there is a best time to
come where it will not conflict with routines.
-
Place a call the day before the appointment.
This is
to confirm
the prospect's convenience as well as all parties to be present.
-
Be on time.
This is a respect extended to your prospect. Get to the meeting
place early and park down the street to gather thoughts and to
assure you will be ringing the door bell right on the dot. Be sure
you have spit out the gum before leaving the car.
-
Dress the Part. Make sure
you are dressed
professionally and clothes are in good repair.
Business professional is best with ladies allowed a little flare but
not over the top. Make sure your hair is groomed and shoes shined.
This does make a difference. Never let your appearance be the
obstacle before you open your mouth.
This includes odors
(avoid food odors that penetrate your clothes at lunchtime i.e.
Mexican food) Don’t wear
heavy cologne or perfume
as the prospect's may have an allergy or respiratory medical
conditions or just not like the scent.
-
Never park your car in the driveway.
Unless there is no street parking. By
parking in the drive when there is nearby street parking is making a
statement that you are controlling.
-
Carry your presentation/materials in a
professional binder or case.
Again it is a statement of image, organization and professionalism.
-
Hi there. When the door
opens know the prospect's
name and call them again Mr. or Ms. (last name)
unless they have told you otherwise.
-
Time to shine! Have your
hand free to extend a
handshake. Not too soft of a handshake nor to
hard. This is your first impression so make it good!
-
Showtime! As you enter
through the door remember you are a guest but
be confident and
take control of the meeting from the beginning to the end.
These first steps that if followed will keep the
prospect from shutting down the opportunity or contract before you have
a chance to dazzle them with your presentation and negotiating skills.
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